As the Co-Founder and Finance Manager of Webbie, my job is to manage the financials of the company and ensure that any decisions and investments are financially feasible. My task is also to create a long term strategic plan that enables the company to profit from growth and I do this by evaluating previous decisions and identifying opportunities for growth. I also create forecasts by looking at macroeconomic trends in the market.

SOAKD is a wellness brand my partners and I created to bring premium-quality bath products to everyday self-care routines. From custom-scented bath bombs to gift-ready packaging, the goal was to merge aesthetics with relaxation. I managed everything from supplier coordination and branding to marketing and hotel outreach. The project also sharpened my skills in B2B sales, as I actively pitched SOAKD to boutique hotels and wellness spaces across the Netherlands.

Tradelink International is my e-commerce business that focuses on bringing high-potential products from abroad to the Dutch marketplace, primarily through Bol.com. I’ve built a model where I manage translations, SEO, pricing, and logistics for every product — often in partnership with international suppliers. I also created an internal freelance system to scale listings efficiently while maintaining quality control. It’s where I apply a lot of what I learn in economics directly into real business decisions.

After building a profitable e-commerce business on Bol.com, I realized that many people were curious about how I did it — and wanted to start themselves but didn’t know where to begin. That’s why I launched the Bol Master Course, an online learning program designed to guide complete beginners through everything from product research to listing optimization, fulfillment, pricing strategies, and scaling. The course is built on real experience, not theory — every lesson is based on what I’ve learned firsthand while launching and managing successful Bol.com stores. I break down complex topics into simple steps, and I include tools, templates, and practical tips that learners can apply immediately. It’s my way of helping others escape the guesswork and start selling with confidence.

As the founder of NachtHub, I’m leading the development of an innovative, privately-run 24/7 indoor vending market concept in Breda. NachtHub is designed to serve night owls, students, shift workers, and late-night city visitors with a diverse range of food, drinks, and essential products—through self-service vending machines in a safe, well-designed environment.